What we did?
"Designing the brand identity for Belgium Waffles was a delightful journey of evoking sensory pleasure and celebrating Belgium's rich dessert tradition. Our task was to create a brand that effortlessly merges the sweet essence of Belgium's dessert culture with a contemporary flair."
"We started our creative process by immersing ourselves in Belgian dessert culture, exploring its history, iconic desserts, and the emotions they evoke. We held insightful discussions with the dessert shop owners, pastry chefs, and customers to understand their experiences and expectations." "Drawing inspiration from these insights, we designed a range of brand identity concepts. We then iteratively refined these concepts through a process of feedback and testing."