Developing a Super Hero brand
"Welcome to Shawerman, where Middle Eastern flavors meet casual dining. Our brand identity encapsulates the spirit of authenticity, simplicity, and mouthwatering shawarmas that you'll savor with every bite."
Our concept was rooted in celebrating the shawarma itself – its savory aroma, the sizzle of the grill, and the tradition of handcrafted spices. We aimed to transport diners to the bustling streets of the Middle East where shawarmas are a celebrated culinary tradition.
Crafting a brand identity for a casual shawarma restaurant meant conveying the vibrancy of lovely street food culture while maintaining an approachable, modern appeal. Our challenge was to create a visual identity that exudes the irresistible aroma and taste of shawarmas.
"The final brand identity for Shawerman reflects the essence of our cuisine. Our color palette is inspired by the vibrant spices used in our dishes, while our logo combines modern typography with elements reminiscent of casual design, highlighting our authenticity."
Menu Design and food photography
Since unveiling the new brand identity, Shawerman has become a beloved spot for shawarma enthusiasts and casual diners alike. Our branding has played a pivotal role in conveying the authenticity and flavor that define our shawarmas.