Al Serh Media
Credits
- Client : Al Serh Media
- Industry : OOH
- Location : Dubai | UAE
What we did?
- Branding
- Structure Design
- Media Kit
Al-Serh Media
Al-Serh Media, a dynamic and versatile agency specializing in outdoor advertising, BTL services, event management, and digital marketing, approached us at Effective Branding Agency with a vision to elevate their identity and market presence. Our goal was to create a cohesive brand that reflects their bold energy, diverse offerings, and commitment to helping brands shine across the UAE.
Logo Concept
The cornerstone of the branding is a custom logo that fuses the English letter “S” and the Arabic letter “ص” (Saad)—the first letter of “Al-Serh.” It also cleverly represents a billboard in perspective, resembling what one might see while driving along the road. This concept not only connects to the company’s name in both languages but also directly reflects their specialization in outdoor advertising.
Design Approach
Using a strong, confident visual language and a blue-and-white color scheme, the identity was crafted to feel modern, clear, and industry-anchored. The angles in the logo evoke movement and visibility—qualities central to media and advertising.
Impact
The new identity has given Al-Serh Media a distinct and memorable presence across print and digital platforms, enabling them to communicate their professionalism and creativity in a cohesive and scalable way.
