Digital Marketing

Reach your target group and convert them into your loyal customers with our digital marketing services in the UAE

Fascinating World of Digital Marketing

Digital marketing, in simple terms, is the promotion of products and services using one or more forms of electronic media. In contrast to traditional marketing, it is highly targeted, measurable, and interactive with better conversion rate and customer retention. The internet is the core of all digital marketing activities. Besides, other types of marketing via wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels are all included in digital marketing services.

Current Digital Marketing Industry

It was in the ‘90s that digital marketing was first used, and during the 21st century, this marketing process underwent a tremendous transition due to the proliferation of the internet in the world. Business entities, both established enterprises to start-ups leveraged the amazing capabilities of digital marketing reaching to their targeted audience and converting them. According to the latest market analysis, digital advertising, video games, and broadband will continue to be the fastest-growing segments over the next five years, with projected compound annual increases of 12.7 %, 8.1 %, and 7.8 %, respectively. 69% of senior marketers are currently allocating their digital marketing funds to website content, development and performance optimization, while 53% are spending part of their budget on social media community growth and engagement, and 28% of marketers have reduced their advertising budget to fund more digital marketing. Just as online technology evolve rapidly, so too does digital marketing strategies and tactics. Digital marketing channels constitute a variety of platforms such as affiliate marketing, display advertising, email marketing, search marketing, social media, game advertising, online PR, etc. Let’s look some of the latest trends in digital marketing, but we have to remind that as a consistently changing entity, innovative features will enter into digital marketing services at any moment. To target a particular audience in B2B and B2C, digital marketers today use Segmentation widely in the marketing activities. Segmenting the market is an ideal way to focus on the prospective customers. Influencer Marketing is another trend, which is a targeted marketing process by utilizing influencers in the related communities, especially with the help of Facebook advertising and Google AdWords campaigns. Online Behavioral Advertising is preferred by digital marketers nowadays as it allows marketers collect information about a user’s online activity over time, which, in turn, help to deliver tailored advertisements to the users. A collaborative environment is utilized by organizations to invite their customers to help them better understand how to service them. It taps into User Generated Content during the process. Another key term in digital marketing parlance is Remarketing that allows publishing targeted ads to an interested audience, who have either searched for particular products or services or visited a website for some purpose. In digital marketing where the internet is not an important aspect is Game advertisements that are used in computer or video games. Another example of in-game advertising is digital billboard installed in the stadiums.

Our Digital Marketing Services

As an established digital marketing service provider in the UAE, Effective Agency helps you reach your target group and convert them into your loyal customers. Considering their prominence in the Emirates and the MENA region, Dubai, Abu Dhabi and Sharjah are the major areas where we provide our digital marketing services. Our services contain content marketing, search engine optimization (SEO), remarketing, social media marketing, e-mail marketing, mobile advertising, and virtually everything involved in digital marketing services. As digital marketing gains tremendous momentum in the marketing world, you can’t thrive only with traditional promotional methods. The most appealing feature of digital marketing is its ever-changing and measurable attributes. As emphasized countless time in marketing understanding your customers and delivering what they require is essential to any industry’s success. Digital media is the most effective means to achieve that goal with its swift and highly targeted communication process. Our team which is specialized in analyzing customer behaviors and experienced in latest search engine optimization strategies with quality content can bring you much closer to your customers, and bring about the real change in your business. Want to know more about our digital marketing services? Contact us now.