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Print Media Marketing: Reinforce your business in Traditional Way
Print media is still a decisive factor in marketing communications even in the proliferation of digital media. There are a variety of print platforms that marketers can leverage for influencing customers with great effect. Newspapers and magazines or any other print media thrive on the advertising, rather than the revenue through circulations. Despite its limitations comparing to digital media, print advertising can still change the fate of business entities positively. That’s the reason advertisement take up a huge portion of printed materials published nowadays.
As printing technology has come a long way in terms of quality and production speed, it’s now possible to print a large variety of materials, which you can’t execute earlier. With the transition from offset to digital and the advent of wide format printers for printing in giant-sized materials, print advertising is now at the cutting-edge of technological innovations. Leading printers explores new ways to enhance the quality and productivity of printing process by focusing on color calibration, integration of technology, and a whole lot of details that can greatly impact print and publishing sector. In another word, as far as a marketer is concerned, it’s the promising time to make the most of the print media advertising.
Why is print media still vital in marketing communication?
What makes print media such an influential marketing channel even after it has been around for centuries? And why doesn’t its significance fade away in a time when digitalization in everything is the norm?
Many aspects answer the survival of print media. People consider it more authentic than any other because of its tangibility and the general perception that printed texts and graphics possess more legitimacy than other media. Also, print is the ideal platform to give more information on any topic, whether it’s a piece of news or an advertisement. People can connect to print on a very personal level.
Creative print advertising can be highly engaging for the customers. You can recall the taglines of your favorite brands without any effort, or an image used in a successful ad. It’s the effect of print media. They can instigate a whole gamut of emotions within a few words or designs.
When it comes to printed marketing services, Newspapers and magazines have the most vital position as they become a habit of people who view the world and form the opinion, and even take important decisions in life with the help of them. Newspaper advertising, it doesn’t matter whether you place a pocket-size ad or a full-page multi-color ad, will have the intended result if you select the right one subscribed by your target group.
Though it seems old fashioned, direct mail in print advertising is the most targeted marketing process as it has a broad reach as well as the quality to measure the return on investment precisely. Other paper advertisements such as brochures, catalogues and fliers all form the essential stationery items for an active marketing campaign. They answer the questions in the minds of prospects regarding your products or services. A newspaper or magazine ad can attract a large number of prospects, but brochures and catalogues can lead to a solid customer base with engaging and attention-grabbing content.
Print media marketing offers a host of opportunities for business organization. It’s not only just adds or news, but PR materials, and infotainments about your brand can make tremendous impact on the reader.
As recent neurological research has pointed out that readers of print maintain their capacity to read longer articles since the reading situation doesn’t offer so many distractions as in the case of visual or other media. It’s a blessing for marketers as they can hook a reader with engaging and creative content through printed media.
Even though we have listed some benefits of print media advertising, they in no way limited to them. There are many more channels and benefits in print media advertising, all of which facilitate engaging platforms for amplifying your brand loyalty.
Our Printing Services
Our print media marketing services include a wide range of advertising opportunities for you in Dubai, Abu Dhabi and Sharjah. We leverage our experience over many years in printing and publishing industry in the UAE. From business cards to colossal hoardings, and newspaper ads to whole exhibition design and printing, we provide the best printing solutions to your brand.
For our print media marketing services, contact us now.
Printed Media Marketing Services
- Publication Advertising
- Billboard Advertising
- Roadside Advertising
- Automobile Advertising